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Concept / Unreleased
CaudalieCaudalie — Week-end de Bien-Être
- Client
- Caudalie
- Role & services
- Creative Direction, Concept work, Graphic Design, Strategy
Overview
An annual weekend happening where the essence of summer, BUT not any just any summer - Summer in Southern France and the ethos of Caudalie bottled into an experience that goes beyond a festival or an immersive event. It’s a celebration of life, beauty, and bien-être .
A place where art installations and fashion merge seamlessly with nature, where every pop-up tells a story, and where the heritage of Caudalie isn’t just read on a website but felt, tasted, and lived.
It’s truly the quintessence of Caudalie!
HOW WILL IT WORK:
- Annual weekend happening, Friday to Sunday
- Location: Château Smith Haut Lafitte
- Limited tickets ( 500 per day )
- Friday and Saturday for adults, Sunday for adults and children
- Partnerships with local artisans to not only promote the Caudalie brand, its ethos and its heritage but also the area of Bordeaux area.
- A Caudalie Passport that makes sure that every time you join their annual weekend happening you will be rewarded.
- Art installations that merge the ethos of Caudalie with fashion, art and living well.
- Activities that will help you enjoy yourself as well as learn more about what the brand stands for.
Motion