JIMMY CHOO - I WANT CHOO
CLIENT / JIMMY CHOO & SHANGRI-LA
OBJECTIVE:
Reimagine luxury footwear as high-impact editorial statements, drawing out texture, contrast, and fantasy while aligning with Jimmy Choo’s elevated image.
SERVICE / Producing, Assisting with Creative Direction, Shoot Management
CREATIVE APPROACH:
Built a conceptual narrative around “modern opulence meets deconstructed glamour.”
Led styling and set design using reflective textures, crushed metallics, and organic decay to add tension to the clean product story.
Applied surreal lighting and sculptural framing to shift perception from product to icon.
OUTCOME:
Delivered an avant-garde editorial that reinvigorates how Jimmy Choo can live beyond fashion advertising and into modern art storytelling.
Received notable engagement from stylists and fashion creatives online.