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Editorial & Print

JIMMY CHOO - I WANT CHOO

JIMMY CHOO & SHANGRI-LA
Client
JIMMY CHOO & SHANGRI-LA
Role & services
Producing, Assisting with Creative Direction, Shoot Management

Overview

Motion

CREATIVE APPROACH:

  • Built a conceptual narrative around “modern opulence meets deconstructed glamour.”
  • Led styling and set design using reflective textures, crushed metallics, and organic decay to add tension to the clean product story.
  • Applied surreal lighting and sculptural framing to shift perception from product to icon.

OUTCOME:

  • Delivered an avant-garde editorial that reinvigorates how Jimmy Choo can live beyond fashion advertising and into modern art storytelling.
  • Received notable engagement from stylists and fashion creatives online.