67 Pall Mall × Petrusse

67 Pall Mall is the world's club for wine lovers. Petrusse is a Parisian silk house. The meeting point: a limited-edition scarf that carries the club's own architecture — the circular tasting bar under its glass dome — hand-drawn and framed by vines, grape clusters and an oxblood border.

THE RITUAL — wine, shared

The first chapter stays close to the glass: the clink, the pour, the pause. The scarf behaves like a table companion — draped, knotted, wrapped around the bottle.

THE PORTRAITS — one scarf, many members

Styled across ages, genders and wardrobes to make the point that the club isn't a dress code. Headscarf, ponytail tie, neckerchief, belt.

THE TERROIR — from cellar to harvest

Barrels, vines, grapes underfoot: the print's own subject matter, photographed where it comes from.

THE ESCAPE — Bordeaux, unhurried

Convertible windows, roadside picnics, a bicycle towards the lighthouse. The scarf travels as well as it tastes.

ON THE WATER — Cap Ferret

Flown as a flag off the back of a boat, worn against the wind, laid out on the dune: silk as a signal.

THE OBJECT — silk, in motion

Studio work treating the scarf as liquid: poured from the bottle, caught mid-air, tied on marble.

TASTE, IN MOTION

The campaign line lands back inside the club — on the apron, on the staircase, on Bacchus himself.