Birkenstock x Air France
- Client
- Birkenstock & Air France
- Role & services
- Creative Direction, Concept work, Graphic Design, Strategy
Overview
This collaboration speaks to that intentionality that makes every part of the trip valuable - the before, during, the after and all the way back home. It’s not just about rushing through airports and flights, it’s about purposeful travel, about conscious decisions. BUT … not over planned ones - Just pure comfort, freedom and the confidence that whatever the journey brings you, you’re ready for it. Whether you're stepping into your Birkenstocks or relaxing in the comfort of an Air France cabin, this collaboration ensures your unplanned adventures are just as comfortable as the well-planned ones. So, step into the journey with purpose—and enjoy every moment along the way.
IMMERSIVE EXPERIENCE
The immersive experience should fuse the essence of both brands—Birkenstock's laid-back, sustainable, and comfort-driven yet fashionable vibe with Air France's elegance, luxury, and travel spirit. It’s about creating a memorable, multi-sensory experience for consumers: from pop up fashion shoes and lounges with foot care spas to VR pods that focus on brand customisation as well as sustainable journey tracking.
TRAVEL KIT
A co-branded travel kit designed to make the journey feel as considered as the destination. Practical essentials, tactile materials and the shared visual language of Birkenstock and Air France turn comfort into a purposeful part of the travel experience.