Cou cou / Bonjour / Hello

I’m a multidisciplinary Creative Director with 10+ years of experience shaping global campaigns across fashion, luxury, entertainment, and sustainability. From Jimmy Choo to Netflix, Hilton to UEFA, I’ve developed creative concepts, led teams, and built brands from idea to execution. Originally from Romania, I’ve lived and worked in London and Paris — and bring a multicultural lens to every project I touch.

I have an affinity for sports, fashion and beauty, books, video games, music, design, architecture and all things art and I thrive on big ideas, beautiful details, and bold collaborations.

OPEN TO:

Freelance Creative Direction / Art Direction
Permanent Roles in Paris & Europe
Fashion, Luxury, Lifestyle, Culture, Tech, Sustainability