ATLASSIAN ' CLUB ATLAS ' TP Finals Grand Finale: A Symphony of Tennis & Craftsmanship
SERVICE / Ideation, Creative Direction, Storyboarding, Copywriting, Scripting
CLIENT / Atlassian
Atlassian approached us to create the launch film for Club Atlas, their first-ever Presidents Club program. The film would debut live at the Atlassian Sales Conference in Chicago and needed to do more than announce a reward trip.
The insight
What stood out in the brief was the idea of invitation. Club Atlas isn’t open. It’s selective. And that exclusivity needed to be felt instantly. So the creative challenge became: How do you make people feel the fire to belong, without explaining the rules? The answer wasn’t softness. It was momentum.
The result
The film was conceived as a high-performance manifesto. Fast, rhythmic, and unapologetically charged, the film is built around:
The intensity of competition
The pride of being among the best
The electricity of being invited into something rare
Designed to spark ambition, celebrate elite performance, and make one thing clear: Club Atlas is not for everyone. It’s for the best.
